TOP 100: RESTAURANTS – GARBANZO MEDITERRANEAN GRILL
Garbanzo Mediterranean Grill reaches number 11 on our list of the Top 100: Restaurants – Movers & Shakers.
The Mediterranean fast casual concept is not only growing its footprint by opening new units, it’s also expanding its presence by going digital with business operations. The chain, which has 19 company-owned units and nine franchises, plans to have 40 units open by the end of the year, 75 by 2015 and 120 by 2016, said Alon Mor, Garbanzo founder, president and CEO. To pull off those numbers, Mor knew it was time to invest in upgrading not only the company’s catering channel but also its mobile offerings. “Utilizing some of the latest technology plays a large part in how Garbanzo stays ahead of the industry curve,” said Mor, who recently partnered with MonkeyMedia Software to launch a digital catering platform to handle everything from operations and sales to improving customer experience and staff development.
“We are very excited about these new applications as they allow us to electronically store our sales database, move orders easily between locations and fully integrate our online ordering sales backend and guest frontend,” Mor said. “Our goal is to have 80 percent of catering come from online ordering in the next few years.” Garbanzo’s April rollout of LevelUp, a mobile payments and loyalty platform solution, is another way it’s taking business operations to the next level. “Guests can pay, receive instant digital receipts and unlock loyalty rewards all from their smartphones,” Mor said.
Fast Casual (Source)